Brand Identity, Brand Guidelines, Campaigns’ Creative Concept, Copywriting, Storytelling, SEO
The WEG Group is an organisation headquartered in Switzerland and with a focus on delivering service education and management consultancy based on the hospitality culture in Romania, Serbia, and Cyprus.
To cover the breadth of business lines and personalities that define winsedswiss, we created a recognizable brand identity from A to Z, along with brand rules, style guides, typography, logos, defining colors, and the MVV.
Integrated Marketing & Communication Campaign for ohma, 2022
Designed for students and young professionals who wish to start a career in hospitality
OOH Campaign for ohma Brasov, 2022
Part of our omnichannel strategy to reach larger groups, this medium allowed us to strategically place our messages in the vicinity of schools, heavily trafficked areas in Brasov and Hotel ohma, our academy-campus in Poiana Brasov.
Moreover, brands with a presence on what is seen as a prime medium would also be associated with premium quality.